Border Control

Every stop, in order of departure.

Travel Coordinator & Group Tour Leader
WeRoad Italia SRL
  • Led end-to-end project management for 20+ international group tours (up to 15 participants), coordinating logistics and real-time problem-solving across cultural contexts under budget and time constraints.
  • Managed crisis situations autonomously, including emergency re-accommodation of 14 travellers, via structured decision-making under pressure.
  • Designed and facilitated team-building activities, driving group cohesion and high satisfaction scores.
  • Adapted itineraries dynamically based on group feedback and conditions.
Boarded
Mar 2023
Status
Present
PicNic Runner
Picnic Hubs B.V. — UTC
  • Delivered groceries efficiently and on time via electric vehicle, ensuring order accuracy and friendly service in a fast-paced logistics team. Proof of successful integration into a Dutch working environment.
Boarded
Apr 2025
Landed
Nov 2025
Customer Care Assistant
WeRoad Italia SRL
  • Managed multi-channel client communication across the full customer journey, ensuring a seamless brand experience.
  • Conducted post-tour feedback analysis, turning recurring issues into actionable recommendations.
  • Handled complaints and service recovery with empathy, maintaining brand trust under pressure.
Boarded
May 2023
Landed
Nov 2023
Dialogue Specialist — Face-to-Face Engagement
Agorà SrlU
  • Delivered persuasive, insight-led communication for major non-profits (AIRC, Amnesty International, Emergency) in high-rejection environments.
  • Applied psycholinguistic techniques to tailor messaging in real time, improving engagement and conversion.
  • Built comfort with ambiguity and resilience under repeated rejection — core to consumer-facing roles.
Boarded
Dec 2019
Landed
Nov 2020
Client Hunter
Verisure Home Secure Systems
  • Generated new client leads for home security systems at on-site promotional stands across several municipalities in the province of Pavia, working alongside a colleague.
  • Paired direct, face-to-face engagement with a data-driven pitch to convert walk-up interest into signed contracts.
  • Wrapped up the role before relocating to Milan to begin the bachelor's degree.
Boarded
May 2019
Landed
Sep 2019
Departure Hall

Pages worth taping in.

MSc Applied Cognitive Psychology
Utrecht University, Netherlands · Graduated September 2025

"Emotional Engagement as a Driver of Sustainable Behaviour Change: Leveraging Cognitive Dissonance in Corporate Settings"

BSc Psychosocial Sciences of Communication
University of Milano-Bicocca, Italy · Graduated February 2023 · cum laude
Boarding

The full flight log, printable.

Ala Braesco — Curriculum Vitae
Complete route, stamped and dated · PDF
Download ↓
Arrivals

What travels with me.

Consumer & behavioural psychology
Research & data analysis
Stakeholder communication
Project & logistics management
Sustainability & behaviour change
Client hunting
Commercial & leadership mindset
Python
Qualtrics
Microsoft Office
GIMP
Canva
GDS
Notion
Figma
Anthropic AI Fluency

Languages, stamped and dated.

ItalianC2
RomanianC2
EnglishC1
RussianB1
SpanishB1
DutchLoading
Baggage Claim

Postcards sent from wherever the work takes me.

2025
Postcard: at the airport in Salta, Argentina, 24 August 2025 — rebooking a cancelled group flight to Iguazu
2024
Postcard: behind the wheel somewhere in Iceland, 31 March 2024 — travel coordinator and everything else
2023
Postcard: at the Customer Care desk, WeRoad HQ, 5 June 2023 — holding a stuffed puffin mid-call
2019
Postcard: at the Verisure stand in Vigevano, Italy, 5 July 2019 — first time client hunting on site, three new clients acquired
Passenger
Ala Braesco
Chisinau  ✈  Milano  ✈  Utrecht  ✈  Enschede
Role
Psychosocial Communication Scientist
Specialisation
Consumer Psychology · Coordination · Behaviour Change · Communication · Marketing
Class
Research
MSc
Contact
alabraesco@gmail.com
+39 327 973 0481

Fluent in four languages and one central idea: how attention becomes attitude, and attitude becomes action. Applied across brand, communication, sustainability, and cross-cultural projects.

↓ journey begins below
Check-in
AB
cleared
for
departure
Field notes

MSc-qualified consumer and cognitive psychologist with a strong foundation in behavioural science, persuasive communication, and research methodology. I design data-driven interventions and apply consumer psychology to real brand and sustainability challenges, then go coordinate the logistics myself.

Proven track record leading cross-cultural groups under time and budget pressure, from a 38-participant lab study to 20+ international group tours. Looking for a coordination or research role where real impact and purposeful growth intersect.

note to self — the same skill runs through both: reading a room, then redirecting it.